FOLSOM, CA – January 9, 2004 -- Eyefinity, the optical industry’s most widely used Internet portal has announced an alliance partnership with L’AMY, Inc., a leading eyewear manufacturer, to offer L’AMY GROUP’s lines of ophthalmic and sunwear collections via www.eyefinity.com.

With this agreement, L’AMY’s eyewear collections, including COLUMBIA SPORTSWEAR, LACOSTE, JEEP, and L’AMY house brands will be available through eBuy, Eyefinity's online order center beginning in early 2004.

"We are very much looking forward to joining Eyefinity’s online portal in 2004. This alliance is another example of our dedication to offering only the best service to our customers, and providing them with a reliable, convenient and time-saving means to order our products is big part of that,” says Stephen Rappoport, president of L’AMY, Inc.

"Eyefinity is delighted to have established this eChannel alliance with L’AMY and to add their eyewear lines online with eBuy," says Eyefinity President and CEO Don Yee. "L’AMY has an impressive history, and has enjoyed great success with their collections, and we're looking forward to working with them to bring their products directly to the private eye care practices we serve."

About the L’AMY GROUP
The L’AMY GROUP is the French leader in eyewear and holds a strong position on the international market. Designer, manufacturer and distributor of prescription eyewear and sunglasses, L’AMY strives to meet the expectation of a wide public. With two centuries of know-how multiple house brands and licensed brands, L'AMY strives to meet the needs of the largest number of wearers by offering eyewear that combines quality, comfort and design. L'AMY works with over 38,000 opticians around the world, serving them from 2 international logistics platforms.