WILTON, Conn. –OCTOBER 24, 2006 –  L’Amy America today announced the extension of their worldwide licensing agreement with the Columbia Sportswear Company (NASDAQ: COLM), a global leader in the active outdoor apparel and footwear industries, through the year 2010.  This extension represents the two companies’ currently successful partnership and a joint commitment to continue to build Columbia Sportswear’s eyewear business for the next four years.

“L’Amy America is fortunate to have enjoyed association with this international outdoor apparel and footwear leader,” said L’Amy America President Stephen Rappoport.  “We are delighted with our achievements in building a significant worldwide business with Columbia Sportswear and are looking forward to continuing our partnership.”

“Our licensing program is successful because of partners like L’Amy that consistently deliver innovative products with a commitment to the Columbia Sportswear brand,” said Tim Boyle, President and CEO of Columbia Sportswear Company. “Through our licensing program, we will continue to provide all of our consumers – from enthusiasts, to recreationalists, to the outdoor inspired – a broad range of high quality products designed to enhance their experiences in the great outdoors.”