L’AMY France has asserted its position
on the French market, recording a 13% increase
in sales in 2002. This performance comes on the
heels of a 10% rise in the previous year.
Growth
was noticeably strong in all brands operated
by L’AMY France (18% increase in volume
and value), especially LACOSTE, NINA RICCI, CHEVIGNON,
KIPLING and JEEP.
L'AMY's own brands also posted good results, thanks to a more aggressive
sales strategy which enabled the L’AMY group to win back
market share in the "generalist" segment.
It was also a fine year for Louis F LAMY, the luxury eyewear collection
of the group.
The
key ingredients to this success are the extensively
updated and re-positioned collections, focusing
on the core target of each brand, reinforced
consumer communication, a stable and highly motivated
sales team in touch with customers and one of
the best service performances on the market -
and so far this year, the momentum appears to
be sustained.
In
2003, more than ever, L’AMY group is confident
in the pertinence of its offering and in its
close relations and partnership with its optician
customers.
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